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Avid Tightly Integrates Advanced Graphics Solution with MediaCentral Platform for Accelerated News Production


Avid Maestro 7.2 significantly improves newsroom and MediaCentral Platform production workflows

On 8th December 2016, Avid® announced significant improvements to its on-air graphics and video solution for broadcast, Maestro 7.2. This improvement is part of Avid’s commitment to offering the most comprehensive tools and workflow solutions to create, distribute and optimize media. Maestro 7.2 gives broadcasters the industry-leading graphics tool they need to distinguish their stories with high-quality, engaging and immersive graphics. Tighter integration with the Avid MediaCentral® Platform—the industry’s most open, tightly integrated and efficient platform designed for media—delivers superior workflow integration, boosting broadcaster’s operational efficiency.

The latest release of Maestro integrates more Avid Studio Suite components, with the Avid news production environment. This enables greater access, efficiency, and collaboration in a single, fully integrated video and graphics solution. Overall, improving the production workflow.

“News organizations are under relentless pressure to maintain audience share and deliver engaging stories to air faster than ever before,” said Alan Hoff, Vice President, Market Solutions, Avid. “We’ve worked with our customers to define and deliver deep Maestro integration with the Avid news production environment, empowering them to rapidly create, manage, distribute, and play out stunning, high-resolution 3D graphics and content that stand out from the competition.”

The Maestro Graphic Media Asset Management (GMAM)

The Maestro graphic media asset management (GMAM) solution makes graphics and video clips accessible from within Maestro modules and MediaCentral®| UX, the cloud-based web front end of the MediaCentral Platform, which provides flexible deployment models. The Maestro pane in MediaCentral | UX has been extended to enable media browsing and iNEWS rundown retrieval within MediaCentral | UX without using MOS, simplifying the workflow and increasing efficiency and productivity.

Maestro is now tightly integrated with Interplay® | Production and Avid NEXIS™, enabling customers to browse and search for media from within Maestro for playout directly from Avid NEXIS, speeding time to air. With Maestro Media Engine, customers can control video and graphics playback from a single interface. Combined with Maestro’s ability to retrieve Interplay | Production video content and iNEWS rundowns, it enables a single operator to control all video and graphic content for an entire show, significantly improving the delivery of content.

For more information about the new version of Maestro, visit

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