SONY at IBC 2025 – Booth 13.D01
Pioneering Broadcast and Production Innovation
Sony continues to lead the broadcast industry with cutting-edge cameras, cloud workflows, and AI-driven production tools. At IBC2025, they are expected to showcase new imaging technology, including the powerful PXW-Z300 4K XDCAM camcorder—designed for field production with advanced AI autofocus, digital signature security, and cloud collaboration features.
Industry rumors suggest Sony may unveil next-generation cameras such as the 12K FX8 or Z380, pushing image quality and production flexibility to new heights. Whether it’s live broadcast, cinematic workflows, or IP-based production, Sony remains at the forefront of transforming how professionals capture and deliver content.
Visit Sony at IBC2025 in Hall 13 to explore the future of media production.
