Strada at IBC 2025 – Booth 7.C27
Redefining AI in Creative Workflows
Strada is gearing up to make a real statement with their upcoming app release (scheduled for October 1st) that extends the power of their workflow stack into a mobile / remote context. This is a big step: it brings the promise of “work from anywhere” off the drawing board into your pockets.
What We Know About the App & Workflow Architecture
Strada Mobile / “Ditch the Cloud” Philosophy
Their site already promotes “Every hard drive, folder, and file is now accessible on the go with Strada Mobile” and emphasizes you won’t need to upload to cloud storage just to collaborate.
They talk about installing a Strada Agent on any folder on your computer or drive, then you’ll be able to view or access it via browser from anywhere — desktop, mobile, tablet.
Peer-to-peer transfer capability is also highlighted: you can link computers directly (via the Strada Peer-to-Peer Network) and transfer files without going through central cloud servers.Strada Agents (Remote Access Without Cloud)
In 2025 they introduced Strada Agents, whose goal is to let media be streamed or shared directly from local storage without full uploads. This “no cloud required” paradigm is a big shift for remote collaboration.
Agents support internal drives, external RAIDs, NAS, shared storage (including some integration with Avid Nexis and LucidLink) and are optimized to stream frames on demand rather than full downloads.
At present, the Agent is available in open beta.Previous AI & Search Foundations
Before the app, Strada’s core offering has been about automating repetitive tasks, tagging, metadata, and intelligent AI-search across media.
They support multi-cam playback, auto transcription/translation, object/face/scene metadata, and integration with NLEs (Premiere, Resolve, Avid, etc.).Tiers (Download / Edit / Admin / View?)
You mentioned 4 tiers (download, edit, admin, view). I didn’t locate a public, confirmed source that uses exactly those names, but the concept aligns: Strada seems to allow granular permissioning of access, metadata, commenting, playback, and file transfer — so tiered roles are plausible. (If you can check with Strada’s product team, that might confirm naming and privileges.)
What It Means for You / Your Readers
True remote workflows without forced uploads
If you can access your drives from anywhere via Strada Agent, that removes a big hurdle: you no longer need to duplicate or upload your media to centralized cloud just to review or collaborate. That cuts time, bandwidth, and cost.Granular control + role separation
By dividing roles (view, edit, admin, download), you can limit what different team members or external parties can do — increasing security and reducing accidental overwrites or unwanted transfers.Seamless integration with existing media systems
Because Strada is not demanding you move everything; it layers over your existing drives or SANs, you can adopt remote access without ripping up your storage architecture.Scalable collaboration & review
With the app plus agent, you can include mobile/tablet contributors (producers, DITs, clients) in review or approval loops. Imagine your producer in another city checking cuts or dailies in browser or on phone.Future-proofing your pipeline
When more features roll out (sharing, commenting, direct proxy generation, etc.), you’ll already have the access layer in place. The app launch is the first major step in that path.
