Adobe at IBC 2025

At IBC 2025 Adobe’s messaging doubled down on how AI, cloud, and connectivity are reshaping what editors, motion designers, and storytellers can do. The announcements may not always be hardware-level, but they shift the creative layer meaningfully for post and production teams.

What Adobe Highlighted 

• Generative Extend, Media Intelligence & AI-enhanced tools
   Adobe’s roadmap is increasingly AI-forward: generative extensions (e.g. extend a clip, fill content via generative models), enhanced smart search (Media Intelligence), and better auto-transforms and effects.

• Stronger cloud / hybrid connectivity
   They’re pushing better integration across Creative Cloud, Teams, shared libraries, and remote review/revision paths so distributed editorial teams can stay in sync.

• Playback, UX & performance improvements
   Because many creative tools choke under heavy formats, Adobe is improving real-time performance, caching, and pipeline optimizations to keep editors from waiting.

Why It Helps Your Teams

• Do more faster, creatively
   Generative tools let editors and storytellers prototype, extend, or fix content faster — so creative blocks or missing frames don’t stall entire projects.

• Better collaboration over distance
   If your team works across studios, home, or remotely, Adobe’s improved cloud and sync capabilities reduce the friction of handing off large files, previews, versions, and reviews.

• Reduced overhead in pipeline glue
   Less time reconciling versions or building “bridge” tools — Adobe’s direction is toward fewer custom integrations and more built-in support.

• Resilience and future readiness
   As formats, resolutions, and workflows evolve, Adobe’s emphasis on performance and AI adaptability helps your creative tools stay current without massive retooling

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