Sales & Finance

EditShare Boosts Media Workflow Performance with New Launches at NAB2022


EditShare Boosts Media Workflow Performance with New Launches at NAB2022

Flexible, cloud-enabled workflows, project synchronization with NLEs, LUT and RAW support, live capture and more

Boston, MA – March 17, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its continuing efforts to make post production seamlessly creative at NAB2022 (Las Vegas Convention Center, 24-27 April, booth N3008). The latest enhancements provide unrivalled interworking and even greater content security and availability.

Creatives will be excited to see project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve, and EditShare’s FLOW workflow tools. The next release of the core FLOW software will include the first implementation of this integration, allowing complex projects to be readily moved between EditShare media management and the NLE environment.

“This is all about simplifying the day-to-day experience for our customers,” said Sunil Mudholkar, VP Product Management, EditShare. “We have always provided interoperability with the NLE editing environment, but with this latest development we eliminate manual drag and drop, ensuring project information is continually updated.” 

Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems and impose LUTs in real time, both on full resolution material and on proxies. For news and sports fast turnaround editing, FLOW can now ingest NDI contribution feeds and immediately present them for editing. The NAB demonstration will also show how the Helmut 4 orchestration platform from MoovIT makes Adobe and EditShare the perfect environment for high pressure operations.

Content security and availability is vital to professional users, and EditShare is adding new hardware and software in this area. The EFS 60NL is a new device, aimed at nearline storage, and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.

Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work.  Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.  Further enhancements to the company’s cloud offering and partnership with AWS are due to be announced next month.

“We are so pleased to be able to meet our friends, customers and collaborators at NAB2022,” said Stephen Tallamy, CTO, EditShare. “We’re excited to be showing so many new innovations, all of which are either available now or will be in the June 2022 software release, and of course we can’t wait to officially collect our recently awarded Emmy® from the National Academy of Television Arts and Sciences (NATAS) at a ceremony during the show.”

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