Avid – Important Update on Upcoming Price Adjustments
Avid have released the following statement about upcoming price changes
As many of you know, the entire technology industry is going through a major shift from perpetual licenses to a new business model focused on subscription. This directional change is a positive shift for many users that are interested in more flexible and affordable payment options and only paying for those features, functions or services they need to access. Avid is always looking at ways to improve efficiencies, however, the cost of doing business continues to increase, and we have maintained the same pricing since our subscription offerings started over 5 years ago. We continue to deliver new innovations, as well as new ways of enabling our customers to do their jobs faster and easier. This includes the recent announcements of the 2019 releases of Media Composer, Pro Tools and Sibelius.
Today, we are announcing that we have adjusted several of the prices of our Creative Software offerings effective July 1, 2019. Some prices have increased, some have stayed the same and some have decreased. A major focus of our analysis was on this shift from perpetual to subscription models and as a result we have increased the number and appeal of cross-grade offers for those that are interested in shifting from perpetual to subscription. We have also increased the number of payment options for subscription, including pay up front annually, commit annually but pay monthly and pay as you go, monthly.
Please know that Avid understands the impact and implication of price increases and this is not a decision we take lightly or without significant analysis and thought. As mentioned above, there are incentives for you to cross-grade from your current perpetual license to subscription, like decreased pricing and additional functionality, depending on the product. We would highly recommend that you look at those options as you consider your next renewal.
These changes will go into effect July 1, 2019. If you would like to discuss your current renewal and/or understand your options, please contact an Avid account representative, or local reseller, who will be happy to speak with you.
Thank you again for being an Avid customer, and we appreciate your continued support.
Avid Product Management