IBC-2026, Other

AVID at IBC 2026

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Avid MC Panel Software 2023

Avid at IBC 2026

Some companies chase what's next. Avid spent forty years building it: the nonlinear edit, shared storage, asset management, the digital newsroom. At IBC, we'll show you the next chapter: AI-driven production across live and post, built on Avid Content Core. Context, intelligence, and cost live inside the workflow rather than bolted on after, so your content finally knows what it is, what it cost, and what it's worth. Book your demo slot.

 

What's New at IBC2026

Avid Content Core

 

Context is king

With Avid Content Core, every asset carries its whole story: origin, intent, versions, approvals, and value. AI built on that context understands your media so you can act on the insights it provides.
 
Screenshot of AI capabilities

 

AI woven in, not waving from the sidelines

We didn’t just bolt AI onto the workflow. Avid intelligence runs through the whole of it: Governed, metered, and accountable, from planning and resourcing to editing, fact-checking, and cost analytics. At IBC we will bring this vision to life.
 
Return of investment graph

 

What did that story cost to make, and what did it earn?

For the first time, there’s a way to measure the true ROI of your content. Avid Content Core connects your production costs to the return it makes, turning your content operation into a business you can manage with clarity.
 
Screenshot of user interface

 

A taste of what you’ll see at IBC this year

At Stand 7.B59: Your whole production chain, connected by Avid Content Core. Planning, ingest, asset management, editing, rundown, playout, and publishing – with context, intelligence, and cost analytics running through all of it.

Book your demo slot at IBC2026

Meet with Avid experts to explore how our solutions can help you modernize, scale, and succeed.

Book a demo

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