Some companies chase what's next. Avid spent forty years building it: the nonlinear edit, shared storage, asset management, the digital newsroom. At IBC, we'll show you the next chapter: AI-driven production across live and post, built on Avid Content Core. Context, intelligence, and cost live inside the workflow rather than bolted on after, so your content finally knows what it is, what it cost, and what it's worth. Book your demo slot.