Broadcasting in the Era of Social Media

With an audience reach estimated at 80% of television viewers across Iraq, Al-Sharqiya Group has created seamless collaboration with social media platforms following a recent upgrade at its London studio facility, which also included critical enhancements in storage and workflow efficiencies.

  •  Nine new and upgraded iNEWS journalist workstations
  • Upgraded Avid MediaCentral licensing, software and servers
  • Additional 140TB of storage: 60TB near-line, 80TB archive
  •  A new network core consisting of two stacked Dell N3048 switches
  • HD-capable four-channel Avid Airspeed |5500 Mpeg-2 capture and playout server, integrated with iNEWS Command for rundown control
  • Upgraded software and workstation hardware in three existing edit suites to Media Composer 2018.7 running on HP Z4 G4 workstations
  • New software-defined shared storage solution – 40TB Avid NEXIS | PRO and 20TB NEXIS E2 Enterprise storage
  • Virtualisation of the Interplay and iNEWS servers, reducing the number of physical servers required
  • Avid MediaDistribute integrations with social media channels such as YouTube and Twitter, enabling journalists to post edited media to social media without leaving MediaCentral UX

Like most news channels, Al-Sharqiya, Iraq’s first privately owned satellite channel, has long ceased to be a conventional news broadcaster and has integrated social media platforms as part of its news programmes. “We have incorporated social media  as part of our news telecast for some time,” clarifies Ahmed Bin-Afif, long-term CTO at Al-Sharqiya Group.  “However, the recent upgrade will allow for seamless multiscreen social media integration, creating more efficient and effective production workflows.”

The team at UK systems integrator Altered Images worked with Bin-Afif to deploy the solutions.

Read the full BroadcastProME Case Study HERE

About Altered Images

Altered Images is a leading expert in workflow system design and a major technology reseller for the broadcast, television production, education and corporate communications industry. Its highly-skilled team understands visual communication technology, offering everything from a single product to a complete turnkey solution. From consultancy and system design, through to sales, installation and support, Altered Images offers a fully-specified service for production and broadcast professionals. For further information, please visit