Projective
Projective
Projective builds production management software for media and post-production teams. Trusted by broadcasters, studios, and agencies worldwide, their tools bring structure, automation, and real scalability to complex creative workflows.
Strawberry: Production Management That Works at Scale
Post-production is complex by nature. Assets flow between editors, colorists, and audio engineers. Deadlines tighten. Remote teams need simultaneous access. Someone has to keep control of all of it.
Strawberry is Projective’s flagship production management platform. It’s built to bring order to post-production complexity, treating project management, asset organization, and team collaboration as core functions, not afterthoughts.
Key Capabilities
- Project-Based Workspaces: Every project gets its own structured workspace on shared storage. Your team always knows where assets live.
- Automated Workflows: From ingest to archive, Strawberry handles the repetitive handoffs automatically, reducing errors and speeding up delivery.
- Centralized Asset Tracking: Every asset, version, and deliverable is tracked in one place, giving your whole team real-time visibility without the back-and-forth.
- Role-Based Access Control: Granular permissions ensure the right people access the right material, whether you’re running one facility or many.
- Scalable by Design: Strawberry grows with you, from boutique post house to high-volume broadcast operation, without costly overhauls.
Strawberry Media Intelligence: Let AI Do the Boring Work
Finding the right clip shouldn’t take longer than editing it. Media Intelligence is Projective’s suite of AI-powered capabilities built directly into Strawberry, automating transcription, enabling visual search, and helping your team locate exactly what they need across active projects and deep archives.
- Automated Transcription: Search any audio track with speaker labelling and exact timecodes. Import directly to Premiere or DaVinci Resolve, or export as SRT for captioning and AI workflows.
- Visual Search: Find shots, brands, moods, and on-screen text across your entire library. No manual tagging needed.
- Search Everywhere: Search across active projects and deep archives without recalling files first. No egress costs, thanks to prior Strawberry indexing.
- Multi-Language Support: Full Media Intelligence capabilities across 100+ languages, so global teams can find what they need without workarounds.
Strawberry Skies: True Cloud Post-Production Management
Strawberry Skies brings the full power of Strawberry to the cloud. Collaborate on live projects in real time, from anywhere, using the tools your team already relies on, with no on-premises infrastructure required.
- True Cloud Collaboration: Work on live projects in real time, from anywhere, with full team visibility and shared access to every asset.
- Secure Remote Access: Granular permissions and enterprise-grade security keep your content protected wherever your team is working.
- Works With Your Tools: Integrates with Adobe Creative Cloud, Avid Media Composer, and DaVinci Resolve. No new software to learn.
- Automated Project Setup: Cloud workspaces are created and structured automatically, so your team can get straight to work.
- Built to Scale: Grows with your team and project load, no hardware investments required.
Strawberry Multisite: Unified Production Across Every Location
Strawberry Multisite connects your cloud and on-premises environments inside a single PAM, so teams across multiple locations can collaborate in real time without sacrificing local speed or control.
- Hybrid Post-Production: Cloud flexibility combined with on-premises speed and security, without compromise.
- Synchronized Across Locations: Users, permissions, and project data stay in sync across every site, automatically.
- Unified Management: One centralized layer to manage multiple Strawberry servers, from two studios to a global network.
- Local Performance, Central Coordination: Each site keeps its high-speed local infrastructure while Multisite handles the rest.
- Archive Backup and Disaster Recovery: Cross-site backup keeps your content protected and productions running, no matter what.